Changing Colors & Branding

Understanding Color in Webflow

Your template uses a color palette - a set of colors used throughout the design. Changing colors is easier if you update the palette.

Finding Your Color Palette
1. Go to Settings (gear icon)
2. Click Tokens or Colors (exact name varies by Webflow version)
3. You'll see all colors used in your template
4. Edit these central colors to change everything at once

Changing a Color

Method 1: Update Global Colors (Easiest)
1. Go to Settings → Tokens or Colors
2. Click on a color you want to change
3. A color picker opens
4. Choose your new color
5. Click Save
6. All elements using that color update automatically

Method 2: Change Individual Element Colors
1. Click the element you want to change (button, text, background, etc.)
2. In the right panel, find the color property
3. Click the color picker
4. Choose your new color
5. Click outside to confirm

Understanding Color Picker

The Webflow color picker includes:
- Color field - Click to choose hue and saturation
- Brightness slider - Adjust lightness/darkness
- Opacity slider - Make colors transparent
- Hex input - Paste hex color codes directly
- RGB input - Enter RGB values if you have them

Branding with Colors

Step 1: Define Your Brand Colors
Before you start, decide:
- Primary color (your main brand color)
- Secondary color (accent)
- Text colors (for readability)
- Background colors

Step 2: Map Template Colors to Your Brand
- Identify what each color in the template represents
- Assign your brand colors to template colors
- Make changes systematically

Step 3: Test Readability
- Ensure text contrasts with background
- Check on light and dark backgrounds
- Verify color blind accessibility (use contrast checkers)

Step 4: Be Consistent
- Use your brand colors consistently
- Don't create too many custom colors
- Stick to 2-3 primary colors + neutrals

Changing Fonts for Branding

Webflow offers two font sources:

Google Fonts (Free)
- Thousands of free fonts
- Good for most projects
- Easy to implement

Custom/Premium Fonts
- Upload your own fonts
- Use Adobe Fonts or other services
- Best for strong branding

Changing Fonts

1. Select a text element
2. In the right panel, click Font Family
3. Click the dropdown
4. Search for your desired font
5. Click to apply

If you want to change all headings to a new font:
1. Find a heading with your current font
2. Click the style name in the Design panel
3. Edit the global text style
4. Change the font family
5. All headings update instantly

Logo & Visual Branding

See our "Swapping Images & Media" section for how to replace your template's logo with your own.

Color Accessibility Check

Before publishing, verify your colors work:
1. Check contrast ratios (text vs. background)
2. Minimum 4.5:1 for normal text
3. Minimum 3:1 for large text
4. Use tools like WebAIM Contrast Checker