Adding E-commerce Features
This section applies to E-commerce & Retail category templates only
Understanding Webflow E-commerce
Webflow E-commerce lets you sell directly from your site:
- Create product catalogs
- Set up shopping cart
- Accept payments
- Manage inventory
- Track orders
Requirements:
- Webflow Professional plan or higher
- E-commerce addon enabled
- Payment processor (Stripe or PayPal)
Adding Products
- Go to CMS → Collections
- Look for Products collection
- Click + to add a new product
-
Fill in product details:
- Name - Product title
- Description - Product details
- Price - Product cost
- Images - Product photos
- Slug - URL-friendly name (auto-generated) -
Publish the collection item
- Product appears on your store
Organizing Products
Use Categories or Collections:
1. Create a Categories collection
2. Add category names
3. Link products to categories
4. Filter products by category on product pages
Setting Up Payment Processing
- Go to Settings → Billing → E-commerce
- Connect Stripe or PayPal
- Enter your payment credentials
- Complete identity verification
- Your store is ready to accept payments
Inventory Management
For each product:
1. Set Stock quantity
2. Webflow tracks sales
3. Stock decreases with each purchase
4. Option to hide out-of-stock products
Product Variants
If products have options (size, color, etc.):
1. Go to product settings
2. Add Variants
3. Set name (e.g., "Size")
4. Add variant options (Small, Medium, Large)
5. Set price per variant if different
Shopping Cart & Checkout
Your template includes cart and checkout:
- Cart updates as customers add products
- Checkout flow guides customers to payment
- Webflow handles secure payment processing
Managing Orders
Orders appear in your Webflow Dashboard:
1. Go to your Dashboard
2. Click Orders
3. See all purchases, shipping addresses, payment status
4. Print packing slips
5. Track fulfillment
Sending Order Emails
Configure automatic emails:
1. Go to Settings → E-commerce
2. Set up Emails
3. Customer receives:
- Order confirmation
- Shipping notification
- Other automated messages
Discount Codes
Offer discounts to customers:
1. Go to Settings → E-commerce → Discounts
2. Click + to create discount code
3. Set code name (e.g., "SUMMER20")
4. Set discount % or flat amount
5. Set expiration date (optional)
6. Customers use code at checkout
Shipping Configuration
- Go to Settings → E-commerce → Shipping
- Set Shipping Zones (countries/regions you ship to)
- Set Shipping Rates per zone
- Calculated automatically at checkout
When You Need Help
E-commerce setup is complex. Get support:
- Webflow E-commerce Docs: https://webflow.com/help/articles/ecommerce
- TNCFlow Services: We offer e-commerce customization and setup
- See "When You Need Help" section for contacting us